Allgemeines » You are connecting to a VM

Here's a parable which was inspired by sight of Santa's beard.


I am a wet shaver. That means I apply shaving soap to my face with a shaving brush and before shaving Christopher Tanev Canucks Jersey , work it up to a lather using a vigorous rotational action to soften the morning's stubble.


"Thank-you for sharing," do I hear you say, "but what on earth has that to do with me, effectiveness or efficiency?"


I know it will surprise you, but there have been times in my life when money has been in short supply. One morning I remember reflecting with some satisfaction on how economical I was with the shaving cream. Each tube I made last for 6 months. Then I paused. A tube of shaving cream costs around $3. Each one I made lasted for 25 weeks. Wow, what incredible economy! But tell me Oscar Fantenberg Canucks Jersey , how much difference would it have made to our financial situation if I had used one tube every month, or even one every week? Frankly, not much! This is the difference between effectiveness and efficiency.


Was I using each tube efficiently? You bet, I might even have been able to get into the Guiness Book of Records. But how effectively was I impacting our monthly budget? Not at all. Now if I was able to find 5 or 6 or 10 or 50 initiatives all saving the same amount, I would begin to see something really meaningful. That would be effective and efficient!


So my challenge to you today is to ask, which are the areas of your life and business in which you are being incredibly efficient while contributing effectively nothing towards any of the goals which make your heart sing and what are you going to do about that?


The 2 Step Lead Generation Machine ECommerce Articles | May 17 Authentic Jay Beagle Jersey , 2005

Cold calling doesn?t work, it?s no fun and often you end up with leads, or worse yet, clients, that don?t really value what you do.



Having said that, leads are the lifeblood of growth Authentic Tanner Pearson Jersey , without a lead, there is no client.


Set-up a 2 step lead machine and you can say goodbye to cold calling while generating all of the qualified, permission based leads you can handle.


The basic idea behind the 2 step approach is to create one or more valuable reports, workshops, evaluations, trial products Authentic Tim Schaller Jersey , checklists, newsletters, courses or tip sheets. You know, something like, ?How To Tell If Your Roofing Contractor Is Lying To You? or ?What Every Senior Must Know About Bush?s Social Security Changes? or ?101 More Things You Can Do With Your iPod.?


Now that you have your value packed written report or audio CD, every bit of your advertising ? that?s Yellow Pages Authentic Sven Baertschi Jersey , direct mail, back of your business card, letterhead, email signature, web site ? should focus on getting people to pick up, request or download that report. Don?t try to do anything else with your advertising Authentic Justin Bailey Jersey , let the report sell you. See, that?s step 1.


There are several reasons that this approach is so much more effective for the small business owner than the traditional ?image? type advertising.


First off, if you only buy a 2 x 3 ad or send a 4 x 6 postcard, can you really tell your story very well?


Secondly, this approach allows you to demonstrate your expertise in a non-threatening, on the prospect?s own terms Authentic Jacob Markstrom Jersey , way. Nobody likes to be sold to, but if they take the time to read your report, understand what you do that has value, have an 8-10 page conversation with you, the relationship and trust has begun.


A person who has requested your free information in officially a hot lead. When a prospect visits your web site they are effectively raising their hand and identifying themselves as someone who is very interested in what you do. Half of your sales job is done!


If your advertising is focused on gathering the lead into the free report funnel, then your sales efforts are focused on taking that group and only that group that raised their hands and taking them to the next step in the process. That may be an appointment or just a series of more advanced mailings. By the way that?s step 2.


So let?s recap.


Create a free information product that your target market would see as a valuable read or listen.


Advertise the free report in everything you do


Capture the names and emails of those who request the report


Follow-up on those leads


If you take this advice to heart Authentic Brandon Sutter Jersey , everything about how you market your business will change. Finding new business will become a much more rewarding and valuable experience.


A couple bonus ideas:


Once you create your free report you will find other uses for it.


Referrals ? Give the report or the web page where the report is found to your referral sources and tell them to introduce you by way of your free report or newsletter. This makes it easy for them to refer you and assures that your story is told.


Cold-calling ? I know, I know, you shouldn?t ever need to cold call but, if you do, do it this way. Call up those prospects on your list and instead of trying to convince them to give you 5 minutes of their time a week from Tuesday, offer them the address of your power packed free info and then shut-up. Your prospecting time will be much more productive if you can use it to turn cold calling into 2-step prospecting.

Question: 1

You are connecting to a VM in your Oracle Java Cloud Service instance. You are using a Secure Shell (SSH) client on your local Linux machine.
The syntax for the command you type into the SSM client is:
ssh 鈥揑 path_to_private_key username@public_ip
Which two statements are true?