Allgemeines » Create new partnerships

The number one question I get asked as a fitness business coach is Mathias Corujo Uruguay Jersey , "how do I attract more clients into my personal training business?" There is no easy answer or one right way to do marketing. It takes a wide variety of activities and strategies in order to attract new customers into your business. These activities are what I call the Twelve Pillars of Marketing and they are;

1) Events
2) Promotions
3) Media
4) ConferencesTrade shows
5) Advertising
6) Community
7) Networking
8) Writing
9) Flyers
10) Partnerships
11) Website
12) Consistency!

Here's an example of how you can work with the twelve pillars. First start with an objective. Are you looking to add five more clients to your practice, market a new program or have more people sign up for your bootcamp? Once you chose your objective for your marketing decide who is your target market. Then identify your message and unique offering and finally apply the twelve pillars when marketing your event. Let's use the example of marketing a boot camp program and apply the steps and the pillars.

Steps to marketing your program.

Step One: Identify your objective
Step Two: Identify your target market
Step Three: Identify your message
Step Four: Discover your unique offering
Step Five: Use the twelve pillars to market the program

Applying the Twelve Pillars

Event:
Bootcamp

Promotion:
Bring a friend and receive 50% off the cost of registration.

Media:
Partial proceeds from the camp will be donated to XXX charity for kids.

Conferences:
Not application to this event

Trade show:
Not application to this event

Community:
This could be wrapped up in how you message the bootcamp. For example; let's get our community in tip top shape.

Networking:
Once you identify your target market, seek out networking groups so that you can talk about the program.

Writing:
Write an article for your local newspaper or trade publication about the benefits of exercising in a group setting.

Flyers:
Chose businesses or locations in the area where you will be offering the bootcamp class and post your flyers.

Partnerships:
When you are at those businesses see if there's an opportunity to create a partnership with them. For example Martin Silva Uruguay Jersey , go to a local running store and offer to bring your bootcamp by after class for a quick show assessment.

Website:
Promote the bootcamp on your website. Use lots of photos, testimonials and quick blurbs about the bootcamp. Speak about benefits and results.

The last pillar to consider is consistency. It's the most important pillar and one that anchors any of your marketing efforts. Without consistency you have no focus or direction and will not see the result of your efforts pay off.

Using the twelve pillars of marketing is a powerful tool to spread your marketing message and get the word out about your services. Refer back to it everytime you think about marketing your business. Develop a marketing calendar to keep you on track. Put this calendar in an area where you will see it everyday. If you follow these guidelines I know you will be truly successful in your efforts.
Learn Judo and Beat the Summer Traffic Blues ECommerce Articles | July 5, 2005

Did it seem like as the Fourth of July fireworks went up Martin Campana Uruguay Jersey , your traffic went down? Or perhaps you are dreading your visitors taking a vacation and leaving your site home alone this summer? If this is you, then I advise taking some time out to learn a bit of Judo.



Judo and the art of website management


Judo? What on earth is the connection between seasonal traffic problems and Judo? Well let me explain a little about Judo and it might start to make more sense.


Judo is an interesting form of combat, because Judo techniques don?t rely on outright strength or size. Instead Luis Suarez Uruguay Jersey , the participants use suppleness and flexibility of response (ju means ?flexible? in Japanese) to turn their opponent?s apparent advantages against them. In Judo, you don?t actively resist an opponent?s move. Instead, a Judo player uses the momentum generated by his opponent?s attack to bring him down.


Are you beginning to see the connection? If your visitor numbers or conversions nosedive at certain times of the year Jose Maria Gimenez Uruguay Jersey , don?t fight it ? use it to your advantage. This is how you can manage your online business Judo-style.


But how does this work in practice? Well, when fewer visitors and customers mean you have more time available, you can?


1. Overhaul your site


Have you been too busy dealing with orders and enquiries to give your site that much-needed makeover? Take advantage of the extra time to implement all those great content Jorge Fucile Uruguay Jersey , navigation and conversion-improving ideas you are too busy to even think about during the rest of the year.


2. Add to your product line-up


This is a great opportunity to add both new tangible products, and extra downloadable ones as well. If you have nothing else to do, a few relatively undisturbed days will give you more than enough time to put together a new ebook on your area of expertise.


3. Build links and credibility


Articles (like this one) are a great way to generate both links and credibility. Any extra time a traffic lull gives you can be used very effectively in writing and posting informative articles. As they are picked up and start appearing across the Internet Gaston Silva Uruguay Jersey , your both your inbound links and credibility shoot up.


4. Create new partnerships


Your busy schedule may not allow you much time to do your own browsing, so take advantage of this slow traffic days to get out and look around a bit yourself. Are there any potential partners out there who you could work with to your mutual benefit? A . Authentic Roquan Smith Jersey Authentic Richard Sherman Jersey Authentic Patrick Mahomes Jersey Nick Foles Womens Jersey Leonard Fournette Youth Jersey Kirk Cousins Vikings Jersey Josh Rosen Cardinals Jersey Josh Allen Bills Jersey J.J. Watt Texans Jersey James Conner Steelers Jersey