Show Cheap Mikkel Boedker Hat , Do not Tell Published: 03.10.2008 | Author: kayemarks | Category: Advertising, Business, Marketing Anyone who has been in any kind of fiction writing class has probably already heard the phrase show, done tell enough for a lifetime.
This phrase has become so permeated in our society I鈥檇 imagine that most people have heard it once or twice Cheap Tim Heed Hat , if not more, and I think the fact that it gets repeated so often means people pay a lot less attention to it.
If you plan on any catalog printing I think you should take this idea to heart in a number of different ways.
No matter how well you describe a product, it still can鈥檛 really make up for actually seeing an image of it. The photograph should always be the centerpiece of your product every chance you get.
Yes, you need details Cheap Melker Karlsson Hat , sure, but don鈥檛 forget to make the picture large enough for a person to get a good feel for exactly what it鈥檚 going to be like. The more obscure your image is the less people can understand what it is that they would be buying.
Most people are more visual than anything else. Reading a description just doesn鈥檛 do much to get my mind going, but seeing an image of what the product looks like, especially if it has a very interesting look Cheap Kevin Labanc Hat , will do a lot more.
But here鈥檚 the real reason to emphasize images: it varies up what鈥檚 in your catalog. Words are always going to look the same when you glance over them. It doesn鈥檛 matter if some of those words are describing clothing while others are describing a car. The words themselves still look the same.
Each image brings with it something a lot more unique, and something that will catch a person鈥檚 eye and their interest. The image is what gets people reading the words. You can have the best product description in history, but a person glancing over the page won鈥檛 know that, because they won鈥檛 bother to read it.
The more words you use the more each page of your catalog just looks like more of the same. I want to see something new and interesting each time I turn the page to another plethora of products. Give me something bright Cheap Justin Braun Hat , something colorful, something eye-grabbing, and I鈥檒l take the time to read about the product.
Catalog printing is a very visual medium. It will often rise and fall based on the images and layouts you choose to use. A lot of people just casually grab a catalog and flip through it. You need to gain their interest during that casual flip through. Images are what are able to achieve that very thing.
Take a glance through any successful catalog and you鈥檒l see a lot of wonderful looking images. It shouldn鈥檛 be very surprising. The reason the catalogs are great is because they know how to gain a person鈥檚 interest.
Kaye Z. Marks is an avid writer and follower of the developments in the catalog printing industry and its benefits for small to medium-scale businesses.
Related Articles: Confessions of an Expert Catalog PrinterHow to Survive the Catalog Printing WarsKey Market Research Factors for Competitive Catalog PrintingWise Tips on Spending Money for Catalog PrintingNeed to Know List of Designers in Catalog PrintingQuick Catalog Printing Done EasilyThe Pros of Posters versus the Pros of CatalogsGo Beyond the Expectations of Your Target MarketApply What You Know about Marketing CatalogsHow to Implement Your Marketing Strategies Article Tags: catalog printing
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